Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, hospitality marketing on Nov 19th, 2009
As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news that proves you can market your way around a recession.
Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did to [...]
Posted in Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, hospitality marketing, relationship marketing on Jun 4th, 2009
If you are a regular reader of HospitalityMarketingBlog.com you know I’m a raving fan of TripAdvisor. With over 20 million reviews there’s hardly any guest who enters the door of a luxury hotel who hasn’t first read about the property on TripAdvisor.
The TripAdvisor Home Page proudly boasts, “more than 15,000,000 travelers from 190 countries planned [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Oct 24th, 2008
As a small luxury hotelier you know the story – nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming.
That’s why yesterday’s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years ago [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jul 10th, 2008
How is this for telling it like it is?
“Businesses today exist in an era in which it’s nearly impossible to escape the likelihood of being evaluated.” said Linda Shea, senior vice president at Opinion Research, in a statement, “There’s nowhere to hide.”
Like it or not consumers have taken over control of hotel comment cards. [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on May 22nd, 2008
A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.
In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS text [...]
Posted in Direct Marketing, Internet, Marketing, Marketing Strategies on May 16th, 2008
Here’s some news that got me wondering about the future of hotel brochures – Bloomingdale’s is shutting down its catalog business in 2009 to concentrate its direct marketing efforts on the web where sales are growing faster.
Higher paper, production and mailing costs are affecting every business that employes brochures, catalogs and direct mail.
A small luxury hotel [...]
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Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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