Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009. So, by popular request, here is a list of the Magnificent Seven. Please enjoy the practical advice and marketing insights as you gear up for 2010.
Hotel Case Study – Prospering in difficult Times – Good news was hard to [...]
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Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to make
As the economy expands businesses should focus more on acquiring [...]
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An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone.
More than half of affluent consumers have cut their spending on luxury [...]
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An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone.
More than half of affluent consumers have cut their spending on luxury [...]
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A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry.
As a result consumers are sometimes too quick to hit the “Report Spam” button instead of “Unsubscribe” when they no longer wish to receive a company’s email. This can have dire consequences for a [...]
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MailerMailer an email list management company recently published its “E-Mail Marketing Metrics Report” covering July – December 2007.
It reported worldwide email open rates slipped significantly between the first and second half of 2007 even for those including personalization. This of course includes rented lists.
Our small luxury hotels always follow best practices and use a double [...]
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