Toxic Hospitality Marketing Strategies
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Oct 21st, 2009
Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times.
“What happens in a hotel cycle [during a recession] is always exactly the same. Revenue dissipates, occupancies go down, hoteliers then sacrifice [...]
