Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in Internet, Marketing Strategies, Uncategorized, hospitality marketing, hotel marketing on Aug 4th, 2010
Maximizing hotel revenue in a recession is a difficult, but not impossible task. There is, however, ample research pointing to the best way to succeed. Unfortunately the traditional “deep discount/heads in beds” strategy used by many hotels is not the best approach.
Find out the best strategies for maximizing hotel revenue.
Posted in Direct Marketing, Internet, Loyalty, Marketing, Uncategorized, hospitality marketing, relationship marketing on Jul 14th, 2010
Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges – it’s small size, limited budget, remote location, air access and the great recession.
Nonetheless, Nisbet has weathered the economic downturn exceptionally [...]
Posted in Marketing, Marketing Strategies, Uncategorized, hospitality marketing on May 13th, 2010
As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 16, 2009 and followed it up with Advertise Aggressively in a Recession – Part 2 two days later.
There are numerous other articles on this blog, all full of [...]
Posted in Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Feb 23rd, 2010
TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage.
Perhaps that’s why last month’s article – TripAdvisor makes an “offer you can’t refuse” – generated the highest number of emails we have seen [...]
Posted in Internet, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Jan 19th, 2010
TripAdvisor may be the most controversial service in hospitality marketing today. Some hoteliers love it, while others have issues.
No matter what you think, TripAdvisor is making an offer you can’t refuse. A Business Listing on your TripAdvisor page at half off the regular rate. Sounds like they’re in the hotel business, doesn’t it? In any case, the listing includes [...]
Posted in Uncategorized on Oct 7th, 2009
Last week I was in St. Thomas speaking at the Caribbean Hotel and Tourism Association (CHTA) Small Hotels Retreat and have to admit it was one of the best conferences I have attended in quite some time.
Sponsored by HSMAI there were more than 250 attendees including hoteliers, allied members and suppliers. What impressed me most [...]
Posted in Direct Marketing, Loyalty, Marketing, Marketing Strategies on Jun 5th, 2008
It’s January 2008 and Hillary Clinton was ready for the coronation. As the front runner for nomination as the Democratic Presidential candidate she looked invincible.
How times have changed. As the media pundits start to dissect what went wrong a valuable marketing lesson for small luxury hotels is emerging.
To begin with, Hillary’s main message (experience) was [...]
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Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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