Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, hospitality marketing on Nov 19th, 2009
As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news that proves you can market your way around a recession.
Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did to [...]
Posted in Uncategorized on Oct 7th, 2009
Last week I was in St. Thomas speaking at the Caribbean Hotel and Tourism Association (CHTA) Small Hotels Retreat and have to admit it was one of the best conferences I have attended in quite some time.
Sponsored by HSMAI there were more than 250 attendees including hoteliers, allied members and suppliers. What impressed me most [...]
Posted in Direct Marketing, Loyalty, Marketing, Marketing Strategies on Jun 5th, 2008
It’s January 2008 and Hillary Clinton was ready for the coronation. As the front runner for nomination as the Democratic Presidential candidate she looked invincible.
How times have changed. As the media pundits start to dissect what went wrong a valuable marketing lesson for small luxury hotels is emerging.
To begin with, Hillary’s main message (experience) was [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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