Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, hospitality marketing on Nov 19th, 2009
As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news that proves you can market your way around a recession.
Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did to [...]
Posted in Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, hospitality marketing on Jul 16th, 2009
The Social Security Administration recently held its first conference since 2001 which included 700 attendees at the Arizona Biltmore in Phoenix. Perhaps you heard about it because of the brouhaha raised by ABC News when they offered a totally unflattering report. If not, you can read and see it here.
Just in case you think the [...]
Posted in Direct Marketing, Marketing, Marketing Strategies, Uncategorized on Feb 18th, 2009
Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%.
Here’s another reason – while General Mills has been increasing advertising
“competitors, [...]
Posted in Direct Marketing, Email Marketing, Marketing, Marketing Strategies on Feb 16th, 2009
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a believer in this strategy. According to AdAge Magazine:
“The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree in the [...]
Posted in Direct Marketing, Email Marketing, Marketing, Marketing Strategies on Feb 16th, 2009
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a believer in this strategy. According to AdAge Magazine:
“The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree in the [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Feb 13th, 2009
“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jan 28th, 2009
Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002.
While 2001/02 wasn’t as bad as the current economic downturn, still there were winners and losers back then as well.
So what did the winners do to succeed that their competitors did not? We [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Dec 9th, 2008
Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in these recessionary times.
We are delighted to present a podcast of an article entitled, “When The Going Gets Tough, The Tough Don’t Skimp on Their Ad [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing on Dec 3rd, 2008
Retailers are some of the savviest marketers around. With an entire year’s worth of profitability riding on their holiday marketing plans, what are they doing to maximize revenue? And what can hotels learn from retailers?
A recent article in the Wall Street Journal pulled the curtain back a little allowing hoteliers to take a peek. Here [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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