TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage.
Perhaps that’s why last month’s article – TripAdvisor makes an “offer you can’t refuse” – generated the highest number of emails we have seen [...]
Read Full Post »
What hospitality marketing professional hasn’t been caught up to some degree in Twitter Mania? Let’s sell some rooms! So & So just sold 400 room nights through a promotion on Twitter. We should be out there.
I’ve read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount). But what I haven’t read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.
I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:
Read Full Post »
TripAdvisor may be the most controversial service in hospitality marketing today. Some hoteliers love it, while others have issues.
No matter what you think, TripAdvisor is making an offer you can’t refuse. A Business Listing on your TripAdvisor page at half off the regular rate. Sounds like they’re in the hotel business, doesn’t it? In any case, the listing includes [...]
Read Full Post »
Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009. So, by popular request, here is a list of the Magnificent Seven. Please enjoy the practical advice and marketing insights as you gear up for 2010.
Hotel Case Study – Prospering in difficult Times – Good news was hard to [...]
Read Full Post »
TripAdvisor is king of the hill, but that doesn’t stop other sites from trying to take over. Oyster.com is the most recent one to try…and fail.
Read Full Post »
Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times.
“What happens in a hotel cycle [during a recession] is always exactly the same. Revenue dissipates, occupancies go down, hoteliers then sacrifice [...]
Read Full Post »
Posted in Uncategorized on Oct 7th, 2009
Last week I was in St. Thomas speaking at the Caribbean Hotel and Tourism Association (CHTA) Small Hotels Retreat and have to admit it was one of the best conferences I have attended in quite some time.
Sponsored by HSMAI there were more than 250 attendees including hoteliers, allied members and suppliers. What impressed me most [...]
Read Full Post »
Okay, so the research study didn’t actually come out and say it, but anyone reading the recent Market Metrics’ Research on user generated content (aka TripAdvisor) could easily draw that conclusion. For several years Market Metrics has been tracking the rising popularity of user generated reviews. [...]
Read Full Post »
Posted in Uncategorized on Aug 5th, 2009
It’s a fact – companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin. So the recent research on travel industry loyalty marketing programs conducted by Colloquy research spells bad news for larger hotel brands and good news for smaller luxury properties.
According to Colloquy, travel programs [...]
Read Full Post »
Last week’s post, “The Media Are Killing Us,” talked about how biased and sensationalized news reports on organizations conducting conferences hurts resorts and hotels. This week I would like to focus on the human suffering it is causing.
Do you think reporters, so eager to create (even fabricate) “news,” ever think about the damage and human [...]
Read Full Post »
