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Tag Archive 'customer retention'

Toxic Hospitality Marketing Strategies

Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Oct 21st, 2009

Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times.
“What happens in a hotel cycle [during a recession] is always exactly the same.  Revenue dissipates, occupancies go down, hoteliers then sacrifice [...]

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Hospitality Marketing Strategies in a Downturn

Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Mar 17th, 2009

Companies need to change strategies as the economy changes from good times to bad.  This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group.  The paper had a great chart highlighting the shifts companies need to make
As the economy expands businesses should focus more on acquiring [...]

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