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Tag Archive 'advertising in a recession'

As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news that proves you can market your way around a recession.
Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did to [...]

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Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%.
Here’s another reason – while General Mills has been increasing advertising
“competitors, [...]

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