Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges – it’s small size, limited budget, remote location, air access and the great recession.
Nonetheless, Nisbet has weathered the economic downturn exceptionally [...]
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As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 16, 2009 and followed it up with Advertise Aggressively in a Recession – Part 2 two days later.
There are numerous other articles on this blog, all full of [...]
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As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news that proves you can market your way around a recession.
Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did to [...]
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Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%.
Here’s another reason – while General Mills has been increasing advertising
“competitors, [...]
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