Hospitality Marketing Blog

Okay, so the research study didn’t actually come out and say it, but anyone reading the recent Market Metrics’ Research on user generated content (aka TripAdvisor) could easily draw that conclusion.  For several years Market Metrics has been tracking the rising popularity of user generated reviews. [...]

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When I started www.HospitalityMarketingBlog.com two years ago it was intended to be just that – a blog about hospitality marketing.  While it was never intended to be a political forum, I hope you’ll excuse me this one time.
A couple of weeks ago I posted an article The Media Are Killing Us! talking about how ABC [...]

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It’s a fact – companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin.  So the recent research on travel industry loyalty marketing programs conducted by Colloquy research spells bad news for larger hotel brands and good news for smaller luxury properties.
According to Colloquy, travel programs [...]

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Last week’s post, “The Media Are Killing Us,” talked about how biased and sensationalized news reports on organizations conducting conferences hurts resorts and hotels.  This week I would like to focus on the human suffering it is causing.
Do you think reporters, so eager to create (even fabricate) “news,” ever think about the damage and human [...]

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As a hospitality marketing professional you and I both know we’re not.  But even Seth Godin would be hard pressed to think otherwise after reading the press releases for the new, over-hyped online hotel review site Oyster.com.
Essentially, Oyster.com is a hotel review site that sends professionals to stay at and review individual hotels.  Purported to [...]

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What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession?
Adweek Magazine was determined to find out.  It surveyed nearly 1,500 advertising and marketing members of LinkedIn – the professional social network.  The overwhelming answer – Value.
In fact, when offered a list of five choices the majority of [...]

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That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia.
But don’t despair.  There is still hope for some hoteliers.
Peter was presenting the 2008 Y Partnership/Yankelovich Monitor research when he showed a chart indicating [...]

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Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts.  It comes compliments of MarketingSherpa and ad:tech.  Their 2008 year-end survey of more than 1,200 marketers was designed to identify the most effective Internet based marketing tools. Beyond being the most effective, the study wanted to determine which [...]

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Companies need to change strategies as the economy changes from good times to bad.  This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group.  The paper had a great chart highlighting the shifts companies need to make
As the economy expands businesses should focus more on acquiring [...]

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Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%.
Here’s another reason – while General Mills has been increasing advertising
“competitors, [...]

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