Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in Internet, Marketing Strategies, Uncategorized, hospitality marketing, hotel marketing on Aug 4th, 2010
Maximizing hotel revenue in a recession is a difficult, but not impossible task. There is, however, ample research pointing to the best way to succeed. Unfortunately the traditional “deep discount/heads in beds” strategy used by many hotels is not the best approach.
Find out the best strategies for maximizing hotel revenue.
Posted in Direct Marketing, Internet, Loyalty, Marketing, Uncategorized, hospitality marketing, relationship marketing on Jul 14th, 2010
Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges – it’s small size, limited budget, remote location, air access and the great recession.
Nonetheless, Nisbet has weathered the economic downturn exceptionally [...]
Posted in Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Feb 23rd, 2010
TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage.
Perhaps that’s why last month’s article – TripAdvisor makes an “offer you can’t refuse” – generated the highest number of emails we have seen [...]
Posted in Internet, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Feb 11th, 2010
What hospitality marketing professional hasn’t been caught up to some degree in Twitter Mania? Let’s sell some rooms! So & So just sold 400 room nights through a promotion on Twitter. We should be out there.
I’ve read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount). But what I haven’t read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.
I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:
Posted in Internet, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Jan 19th, 2010
TripAdvisor may be the most controversial service in hospitality marketing today. Some hoteliers love it, while others have issues.
No matter what you think, TripAdvisor is making an offer you can’t refuse. A Business Listing on your TripAdvisor page at half off the regular rate. Sounds like they’re in the hotel business, doesn’t it? In any case, the listing includes [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Jan 6th, 2010
Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009. So, by popular request, here is a list of the Magnificent Seven. Please enjoy the practical advice and marketing insights as you gear up for 2010.
Hotel Case Study – Prospering in difficult Times – Good news was hard to [...]
Posted in Internet, Loyalty, Marketing Strategies, hospitality marketing on Dec 8th, 2009
TripAdvisor is king of the hill, but that doesn’t stop other sites from trying to take over. Oyster.com is the most recent one to try…and fail.
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, hospitality marketing on Nov 19th, 2009
As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news that proves you can market your way around a recession.
Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did to [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Oct 21st, 2009
Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times.
“What happens in a hotel cycle [during a recession] is always exactly the same. Revenue dissipates, occupancies go down, hoteliers then sacrifice [...]
Posted in Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized, hospitality marketing, relationship marketing on Aug 26th, 2009
Okay, so the research study didn’t actually come out and say it, but anyone reading the recent Market Metrics’ Research on user generated content (aka TripAdvisor) could easily draw that conclusion. For several years Market Metrics has been tracking the rising popularity of user generated reviews. [...]
Subscribe for Updates to
Hospitality Marketing Blog
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
There are 77 Posts and 134 Comments so far.