The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a believer in this strategy. According to AdAge Magazine:
“The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree in the [...]
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“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not [...]
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Retailers are some of the savviest marketers around. With an entire year’s worth of profitability riding on their holiday marketing plans, what are they doing to maximize revenue? And what can hotels learn from retailers?
A recent article in the Wall Street Journal pulled the curtain back a little allowing hoteliers to take a peek. Here [...]
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An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone.
More than half of affluent consumers have cut their spending on luxury [...]
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An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone.
More than half of affluent consumers have cut their spending on luxury [...]
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As a small luxury hotelier you know the story – nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming.
That’s why yesterday’s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years ago [...]
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Companies sure seem to be falling all over themselves to be the first on the web 2.0 social networking bandwagon.
YouTube
MySpace
Facebook, Etc.
But there are many land mines that than can implode your marketing program before your very eyes. Before your ad agency launches you into the great unknown ask yourself.
What are the goals?
Does it fit my [...]
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How is this for telling it like it is?
“Businesses today exist in an era in which it’s nearly impossible to escape the likelihood of being evaluated.” said Linda Shea, senior vice president at Opinion Research, in a statement, “There’s nowhere to hide.”
Like it or not consumers have taken over control of hotel comment cards. [...]
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New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important!
Today nearly 30% of web searchers confine their searches to the first page – only. This is up from 15% in in 2002.
There [...]
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A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.
In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS text [...]
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