Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers:
Are less likely to be lured away by a competitor’s marketing efforts
Require less marketing expenditures to encourage return visits
Are more likely to recommend a hotel to friends and relatives – in person or by posting to an online review site [...]
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As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news that proves you can market your way around a recession.
Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did to [...]
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Last week’s post, “The Media Are Killing Us,” talked about how biased and sensationalized news reports on organizations conducting conferences hurts resorts and hotels. This week I would like to focus on the human suffering it is causing.
Do you think reporters, so eager to create (even fabricate) “news,” ever think about the damage and human [...]
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The Social Security Administration recently held its first conference since 2001 which included 700 attendees at the Arizona Biltmore in Phoenix. Perhaps you heard about it because of the brouhaha raised by ABC News when they offered a totally unflattering report. If not, you can read and see it here.
Just in case you think the [...]
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What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession?
Adweek Magazine was determined to find out. It surveyed nearly 1,500 advertising and marketing members of LinkedIn – the professional social network. The overwhelming answer – Value.
In fact, when offered a list of five choices the majority of [...]
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The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound.
At the center of all this Internet activity is the hotel’s own web site. So it’s not [...]
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That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia.
But don’t despair. There is still hope for some hoteliers.
Peter was presenting the 2008 Y Partnership/Yankelovich Monitor research when he showed a chart indicating [...]
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Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more than 1,200 marketers was designed to identify the most effective Internet based marketing tools. Beyond being the most effective, the study wanted to determine which [...]
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Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to make
As the economy expands businesses should focus more on acquiring [...]
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The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a believer in this strategy. According to AdAge Magazine:
“The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree in the [...]
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