Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges – it’s small size, limited budget, remote location, air access and the great recession.
Nonetheless, Nisbet has weathered the economic downturn exceptionally [...]
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Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers:
Are less likely to be lured away by a competitor’s marketing efforts
Require less marketing expenditures to encourage return visits
Are more likely to recommend a hotel to friends and relatives – in person or by posting to an online review site [...]
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Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009. So, by popular request, here is a list of the Magnificent Seven. Please enjoy the practical advice and marketing insights as you gear up for 2010.
Hotel Case Study – Prospering in difficult Times – Good news was hard to [...]
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As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month.
It’s good news that proves you can market your way around a recession.
Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did to [...]
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Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times.
“What happens in a hotel cycle [during a recession] is always exactly the same. Revenue dissipates, occupancies go down, hoteliers then sacrifice [...]
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Seismic upheavals are leading to a paradigm shift in hospitality. Companies have clamped down on travel and the AIG effect has battered the meeting and convention business. Leisure travel is exhibiting anemic and last minute booking patterns. The Internet keeps bubbling along serving up what seems to be the social media flavor of the month. [...]
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With all the press coverage surrounding social media it’s hard to imagine any hospitality marketing professional who isn’t thinking of adding some sort of social media initiative to their marketing efforts.
But jumping in and adding a blog, Facebook page or start Tweeting without doing your due diligence can be a huge mistake. You need to [...]
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The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound.
At the center of all this Internet activity is the hotel’s own web site. So it’s not [...]
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Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession.
So what should a luxury hospitality marketing executive do – and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing professionals.
David’s [...]
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That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia.
But don’t despair. There is still hope for some hoteliers.
Peter was presenting the 2008 Y Partnership/Yankelovich Monitor research when he showed a chart indicating [...]
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